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Committees

Marketing Committee

Committee Roster

Chair
James Dorsey
Marketing Director
Phoenix Data Systems, Inc.

Liaison to Board
Colleen Cox, CCDM
Manager, Data Management
PROMETRIKA, LLC

Members
Pamela H. Norton, CCDM
Senior Director, Data Management
PharmaNet, Inc.

Corey B. Dunham
Associate Manager, CDM
Averion, Inc.

Michael Loftus
Xtirals Research Services

Dr. Rao Teki
Practice Director
MakroCare

If you are interested in joining the marketing committee, please email info@scdm.org.

Draft Charter
SCDM Finance and Marketing Committee
(Version 3.0)

I. INTRODUCTION

In January 2005, the Board of Trustees approved the formation of a Finance and Marketing Committee. This charter outlines the mission and purpose of the committee with its primary objective to be to review and establish standards for promoting the Society, strategic direction, goals and products/initiatives. This primary objective goes hand in hand with the second objective of the committee to assist the Treasurer in ensuring proper appropriation of funds for all committee initiatives.

II. MISSION/PURPOSE

  • To review all promotional materials for the Society to ensure consistency of message and image
  • To develop marketing strategies (including media, message, timing) that ensure industry acceptance of new and existing SCDM products/initiatives and intern raise awareness and income for the Society
  • To gather input from committees to develop an annual marketing plan for the Society
  • To fully utilize all existing communication vehicles to educate current and potential members on the value of SCDM membership
  • To ensure proper use of advertising resources in order to gain the most benefit across Society initiatives
  • To market Clinical Data Management as a Profession

III. ORGANIZING TO ACHIEVE OUR MISSION

The committee will be comprised of, but not necessarily limited to the following members: Committee Chair, Treasurer/Board of Trustees Liaison, executive support staff, SCDM committee representatives.

Following is a description of each role and subcommittee as well as their respective major deliverables:

  • Committee Chair - This is an appointed position. Responsibilities include but are not limited to:
    • Provide leadership and oversight for the committee
    • Ensure all objectives are being achieved. Coordinate and prioritize efforts.
    • Recruit and orient new committee members
  • Treasurer/BOT Liaison -The Treasurer is an appointed position with a two year term. The responsibilities of the Treasurer/BOT Liaison include but are not limited to:
    • Assure board members are duly informed of committee activities and issues
    • Ensure that decisions outside the scope, remit or budget of the committee/society are forwarded to the BOT for action
    • Ensure that committee members are informed of relevant board discussions and serves as the back up for the Chair
  • Executive Support Staff - The executive support staff will oversee and provide administrative support for the day-to-day operations of the committee. Deliverables include, but are not limited to:
    • Setup of committee teleconferences, agendas and issuing committee minutes
    • Maintaining committee documentation
    • Oversee marketing vendor relationships
    • Ensure timely processing of invoices; Verify work performed on all invoices with committee chair

IV. TERMS OF ENGAGEMENT

  • Regular (Monthly) one hour teleconferences with Committee Chair, Treasurer/BOT Liaisons, executive support and SCDM committee representatives (committee chairs)
  • Subcommittees may be formed and will develop their own operating plans to achieve deliverables and provide monthly progress reports to the main committee
  • Agendas will be set prior to each meeting
  • Start and end all meetings on time
  • Quorum = Chair and ½ Committee present
  • People who can't attend will notify chair in advance so a decision can be made as to whether or not to hold the meeting
  • Committee membership is contingent on continued active participation & delivery against commitments; e.g.. Three absences in a row may results in removal from the committee
  • Meeting minutes will issue within 5 business days of meeting. Minutes will contain:
    1. Items discussed and agreements/decisions reached. Decisions reached will include alternatives considered and decision criteria.
    2. Action items
  • Action items will be clearly defined with:
    1. Deliverables
    2. Responsible party(ies)
    3. Due date
    4. Minutes will be posted in the repository after approval
  • Attendees complete review of minutes within 2 business days of receipt
  • Consensus will be used as the primary vehicle for making decisions (e.g. acceptance of deliverables, project plans)
  • Decisions by the committee that impact budget, SCDM policy or the mission of this committee will be framed as recommendations to the BOT where the final decision will be made
  • No comment implies agreement
  • Comments should add value. If you disagree, offer an alternative
  • Minutes will be issued to Committee members and Board liaison
  • Feedback to/from Board of Trustees via Board liaison on a quarterly basis (This will be added as a standard agenda item)
  • Approval and/or specific actions required to achieve approval will be completed within sixty days of receipt by SCDM Board of Trustees
  • Message author will confirm electronically that e-mails have been received
  • E-mail responses may be issued by e-mail or fax
  • E-mail responses will be issued to the original distribution list. Distribution list will not be expanded without permission of author(s). Sensitive info will be marked as such and will not be distributed further
  • Take advantage of differences of opinion to examine different sides of an issue
  • Incorporate lessons learned

VII. COMMITTEE MEMBERSHIP

In addition to the Chair and Treasurer, each SCDM committee will appoint one committee member to serve on the Finance and Marketing Committee. The terms for all committee members will be three years. There is no limit to the number of terms a committee member may serve with the exception of the Treasure/BOT Liaison who will serve only one consecutive term. SCDM membership is a requirement to ensure that those servicing on the committee are committed to the broader goals of SCDM. The committee may also supplement its support via subject matter experts (SME). These SMEs will serve as a part of the committee as long as they are contributing to the agenda of the committee.



Copyright © 2008 Society for Clinical Data Management, Inc. All rights reserved.